Advisory
I've built academies and led federations. Let me help you build yours.
For academies, clubs and federations that want a performance environment that actually produces players, and outlives its founder.
Case highlights
Where I've done it.
2014–2020 · Academy Director
Kim Clijsters Academy
Built and led the academy that trained juniors and pros from 62 countries.
Head of Women's Tennis · 6 years
LTA, Great Britain
Rebuilt the women's coaching pathway from junior to senior tour.
Belgium · Norway · Estonia · LTA
National federations
Long-term consultancy on structure, coach development and performance culture.
Advisory scope
What we look at.
Vision & performance structure
Coach recruitment & development
Player pathways (junior → pro)
Parent communication & culture
Facility & operating model
Commercial & partnership strategy
Engagement
Three steps in.
01
Diagnostic visit
2–3 days on site. I look, I listen, I ask the questions no one inside is asking.
02
Roadmap
A prioritised 12–24 month roadmap with owners, milestones and honest trade-offs.
03
Advisory retainer
Ongoing partnership, quarterly on-site, monthly with leadership, on-call for decisions.
Book an intake call.
One conversation to see if there's a fit. No decks, no pitches.