Advisory
I've built academies and led federations. Let me help you build yours.
For academies, clubs and federations that want a performance environment that actually produces players, and outlives its founder.
Case highlights
Where I've done it.
2014–2020 · Academy Director
Kim Clijsters Academy
Built and led the academy that trained juniors and pros from 62 countries.
Head of Women's Tennis · 6 years
LTA, Great Britain
Rebuilt the women's coaching pathway from junior to senior tour.
Belgium · Norway · Estonia · LTA
National federations
Long-term consultancy on structure, coach development and performance culture.
Advisory scope
What we look at.
Vision & performance structure
Coach recruitment & development
Player pathways (junior → pro)
Parent communication & culture
Facility & operating model
Commercial & partnership strategy
Engagement
Three steps in.
01
Diagnostic visit
2–3 days on site. I look, I listen, I ask the questions no one inside is asking.
02
Roadmap
A prioritised 12–24–36 month roadmap with owners, milestones and honest trade-offs.
03
Tailormade Advisory
Ongoing partnership, quarterly on-site, monthly with leadership, on-call for decisions.
Federation voices
From the people Carl has advised.
"Carl was working for the Norwegian Tennis federation in 2011 - 2014 with player development. He was a big inspiration and important expert for players and coaches in building up an understanding of how and what high performance tennis was all about. His competency and his practical approach to player development was instrumental for our success with several players, like Ulrikke Eikeri and Casper Ruud."
OS
Oivind Sorvald
Technical Director, Norwegian Tennis Federation
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Book an intake call.
One conversation to see if there's a fit. No decks, no pitches.